It seems that the Tio Pepe illuminated sign will not now be in its new position in the Puerta del Sol, no. 11 in time for Christmas. It is currently in a warehouse in the Poligono Azque in Alcala de Henares on the outskirts of Madrid, where serious restoration work is being undertaken. According to Gonzalez Byass, it will be mounted in its new position “in a few months”. It was put in the square originally in 1937 after GB had applied to Madrid Council to erect it to celebrate the bodega’s centenary in 1935. The fee for the licence was 796 pesetas! Every component of the sign is being restored with the minutest care with modern finishing techniques.
Williams & Humbert’s Canasta Cream Sherry, the best-selling sweet Oloroso in Spain, has had a facelift. The new design is not so different from the original, but has a slightly more modern feel, both in the label, and the shape of the bottle. According to Eduardo Medina, marketing director of W&H, “the presentation has changed very little in recent years, and we saw a need to update it, with a contemporary and vibrant design which would still be faithful to the brand’s roots and which could still be identifiable to our customers. The new design will be available in Spain by the end of the month.
|New bottle is on the left|