There is a great new way to promote Sherry, based in El
Puerto de Santa Maria. Sherry and Tweets is aimed at promoting our favourite
wine to the younger generation by making use of the social media of which they
are so fond. Sherry & Tweets HQ is a charming family hotel in El Puerto
called La Casa Huespedes de Santa Maria, owned by Carlos and Myriam.
The idea is that every month there is a Sherry event, about
which there will be a lot of tweeting, (internet messages restricted to 140
characters) which will hopefully be picked up by young people who might feel
inclined to get involved. The events will take place in interesting places, and
feature not only Sherry but its marriage with foods to demonstrate its
versatility. In this way, anyone participating can buy the goods physical or
online to try at home or meet other fans through the “twittersphere”.
There is a website (www.sherryandtweets.es)
with more information on the “catas 2.0” as they are known. The initiative has
the full support of El Puerto town council and the Consejo Regulador. And me!
Gonzalez Byass will
make the 2013 release (the third release) of the Finos Palmas on the 21st
of this month. For the first time they will be doing a live master tasting of
the “Ages of Tio Pepe”, which can be followed in real time via streaming on any
computer, tablet or suitable mobile phone, at 7.00 pm (Spanish time one
presumes – 6.00pm in UK). Just log onto www.finospalmas.com
and participate via Twitter with the hashtag #finospalmas. The tasting will be
led by the firm’s chief oenologist Antonio Flores from the bodegas in Jerez.
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