He was born on the 5th of March 1902 when Sherry
was going through a period of prosperity. The bodegas were producing much better
wines than they had been, but however good the wine, they were making good
profits from brandy.
Lorenzo had a hard start in life. Many Jerezanos were tied
for work to the bodagas, and his family was no exception. His grandfather
Antonio was an arrumbador (one who moves butts and withdraws samples) at the
bodega El Cuadro, Sandeman’s first bodega in Jerez, and it was there he lost an
arm in an accident. Nearly all Lorenzo’s relatives worked in some capacity at
bodegas.
When Lorenzo was ten, his father died, and he felt obliged
to drop his studies and support his family. So it was that he joined Sandeman
as an apprentice, following the capataz around every morning, sample jug in
hand, watching as the wine fell accurately from the venencia into the glass for
nosing. He would get involved with all aspects of the bodega work such as the
trasiego (running the scales). He would note the expression on the faces of the
capataces when they nosed a wine, he memorised the chalk cask markings they
applied, and above all he worked hard to memorise all the aromas of the wines.
He became passionate about his work. When nobody was
looking, he would grab a venencia and go along the rows of butts nosing them
and copying the methods of the capataces. Later he would get involved with
chocking the butts to position the bung hole uppermost. He had fallen in love
with wine. It was thought that one day he would be a capataz. After only four
days in the job, a fire destroyed Sandeman’s Bodega Grande. An ancient butt of
oloroso was found in which the wine had been distilled by the heat and the alcohol
had burnt it. This was a tragedy, but as in so many tragedies, there was a
comic element. The whole town turned out to stem the river of wine flowing down
the Calle Pizarro with pots and pans, and once the fire had been extinguished
there was a massive party with warm spiced Sherry. Sandeman managed to find
replacement wine and began immediately the reconstruction of the bodega in
traditional style.
The capataz, Ramon Rodil, recognised talent in the boy.
Lorenzo praised him; ”Rodil must have been born under a vine. He knew all the
aromas and was very intelligent. It was he who taught me the aromas of the wine
and how to classify it. Lorenzo’s enormous dedication was rewarded. In 1937, he
was given the job of 2nd Capataz. Now he began to visit the
countryside, covering huge distances, getting to know the vineyards of all
areas, including Sevilla, Huelva and Cordoba. In 1947 he was promoted to
principal capataz, and he became the person you could trust; he was entrusted
with wine purchasing, and his superiors often consulted him. He was now a
consummate taster who impressed everyone.
Note interesting cask markings on these anadas (foto Diario Jerez) |
In the photo, one can see the concentration on his face, his
eyes are open, but he is not seeing, he is nosing without distraction,
analysing every last nuance.This is the solemnity of a purely Jerezano act. He
has just drawn the wine from the butt with his venencia, from deep down, below
the flor, and withdrawn it rapidly to disperse the flor and prevent any getting
into the cup of the venencia. He has then held the venencia aloft, and allowed
the wine to cascade into his tasting glass, filling the air with its fragrance.
Lorenzo, one of his three children by his wife, Manuela Cornejo
Blanco, tells the following story: “He had a solution for everything. One day
it was noticed that some seventy butts of must, which had been stored in a part
of the bodega which was shaded from the sun, were not fermenting. On the
Saturday, he ordered the bodega to be closed and asked for some charcoal to be
brought from the vineyards, which he distributed amongst the butts. In three days, the temperature of the butts rose
sufficiently for the fermentation to get underway.”
Lorenzo became a real personality in the bodega. Everyone
loved and admired him. Even the Sandemans had to respect his wisdom. David
Sandeman, who ran the Sherry side of the business from head office at Harlow in
England, had special quarters for him at his office. And when Lorenzo reached
retirement, his work was so highly considered and valued, that David Sandeman
ordered that he receive his full salary till he died.
Lorenzo worked a full fifty years at Sandeman, and the day
he retired, Jerez paid tribute to one of its finest. The bodega stopped dead.
There was a morning mass for the workers; an official ceremony with the town
council, at which the Mayor pinned the bronze Medal of Jerez close to his heart;
an official banquet; and a gift of three bottles of Sherry to each and every
worker. Two years later, El Gordo was awarded the Medal for Work Achievement
and the Prize for Outstanding Producer, by the Junta Oficial of the Fiesta de
la Vendimia 1967.
Lorenzo was not a man for fiestas and revelry. Neither was
he one for heavy wines and brandy, and although he drank a bottle of fino every
day, the “miracle” of Sherry ensured he had a long life. He was a man who was open, generous, quite a
character but with a big heart. The director Hugo Ungricht used to speak of him
as “short, fat and intelligent, but with a heart which was so big it couldn’t
fit into his body.” He weighed 120 kilos, but he never had a complex about it.
As a retirement gift, Sandeman invited him and his wife to
spend a week in London, where he visited Harlow and took account of the care
the English took with the shipment of barrels and their advanced and
sophisticated technology.
For thirty years, through the offices of Hugo Ungricht and
the Junta Oficial de la Vendimia, Lorenzo took charge of the setting up of the
all-important lagar (vessel for treading grapes), an integral part of the
annual Fiesta de la Vendimia, which he went out of his way to do. It was said
he didn’t sleep, thinking how best to do it. The treaders all wanted to take
part, even though it was a mule train taking the butt of must to the bodega of
San Gines (the Consejo’s own bodega).
At 91 years of age, and surrounded by his family, Lorenzo
died on 3rd October 1993, in the bed to which he had been confined
in his last years. But even from his bed, he was always asking visitors about
shipping sales, the state of the harvest, or what was going on in the bodegas.
A Sandeman television advertisement from 1968 starred
Lorenzo showing workers how to use a venencia, and can still be seen on You Tube.
It gives us a smile, remembering a good man with a big heart.
Search “The people who blended it first” on You Tube.
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