Wednesday 26 June 2013

If Only....

A couple of weekends ago, 12,000 people were attracted to the 6th Rioja Tapas Fantasticas event held in Potters Field Park, near Tower Bridge, London. This hugely successful event, sponsored by the Consejo Regulador of the Rioja, featured 14 local Spanish restaurants and 41 wineries showing 178 wines.


Wouldn’t it have been wonderful if it could have been Sherry? No wine goes better with tapas than Sherry, but there is no budget for such events. We all understand the position the Consjo Regulador of Sherry is in, but at the end of the day, a decent marketing budget will do far more for Sherry than almost anything else. This should be the Consejo’s - and the bodegas' - absolute priority.

1 comment:

  1. Can only agree. I've been to this for the last 3 years, and it would be so good for there to be a sherry equivalent, it would definitely be more niche, but it would be perfect to open people's eyes to the versatility of sherry as a partner to Spanish food.

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