26.4.18 Seville Feria Breaks Sherry Sales Record Again

This year’s Feria de Abril, Seville’s annual festival and one of the largest in Spain, has broken the record again for consumption of Sherry. Sales during the feria season in Andalucía account for approximately 38% of total annual home market Sherry sales. The vast majority of feria sales are half bottles of Fino and Manzanilla of which well over a million and a half were sold, averaging well over 1,000 per caseta. Manzanilla was by far the best seller accounting for 80% and the best-selling brands were La Guita, Solear and La Gitana in that order. The Feria de Abril marks the starting point for the Andalusian feria season which runs into August, so much more Sherry will be sold, especially at the Feria del Caballo in Jerez, which starts on 5^th May, and the ferias at El Puerto and Sanlúcar, which are not to be missed.

(foto:Europapress)

La Guita Expect to Sell 680,000 Half Bottles at Feria

The legendary Feria de Abril in Sevilla (also known as el Real) kicks of on the 12th after the switching-on of 350,000 light bulbs and an evening of fried fish. There will be more food and flamenco than you can shake a stick at and huge amounts of Sherry will be drunk. La Guita alone expect to sell over 680,000 half bottles, being represented in 60% of the 1,047 casetas. In order to cope with all this, they have a nearby store of 6,000 square metres and 150 staff. They will also be a promotional campaign under the slogan "La Feria es mi Casa".