After years of
declining sales the figures for Brandy de Jerez sales have shown a healthy
increase in the first quarter of 2018. Exports grew by over 27% with sales of 1,340,060
litres while the home market grew by 20% with sales of 774,164 litres. This
needs to be seen in context however, with the total sales for the past 12
months, at 9.7 million litres, showing a drop of 4.7%. The Philippines are the
biggest export market and in the first quarter over half a million litres were
sold there, a rise of 64%. Europe bought 386,000 litres, an increase of 13% and
Africa bought 305,000 litres, an impressive rise of 195%, while America saw a
decrease of 52% to 141,000 litres.
Some time ago now, the bodegas decided to stop
selling Brandy de Jerez Solera in favour of the lower strength Bebidas
Espirituosas as raw material costs and taxes were rising. Despite this, Brandy
de Jerez Solera, with 6 months minimum ageing and an average of 1 year old at
sale, remains the best seller with approximately 0.9 million litres sold
representing growth of 48%. 725,000 litres of this went abroad, an increase of
46.5% while the rest was sold at home showing an increase of 55%.
Sales of Brandy de Jerez Solera Reserva, with a
minimum of 1 year ageing and average age of two years, were about the same
volume, showing an overall quarterly increase of 20%. Slightly more was sold at
home with sales of 481,259 litres, 16.62% up, while exports were 409,149 litres,
up 23.92%. The news is not so good however in the Brandy de Jerez Gran Reserva
Category with its 3 years minimum ageing and average age at sale of 8 years.
Total sales for the first quarter were down by 6.6% to a volume of 330,000
litres. Export showed a decline of 9% at 205,546 litres while home market sales
were down 2% to about 122,000 litres.
The overall picture shows that sales decline is
slowing and there are grounds for cautious optimism in the hope that a new
trend is under way. Jerez Brandy is a very important product both economically
and socially; of the 20 or so quality spirits produced in Spain which are
recognised by the EU it has a global market share of some 55%. The estimated
value of sales of Brandy de Jerez in 2016 was 80 million euros, 60% of all
Spanish spirits.
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ReplyDeleteI got my already programmed and blanked ATM card to withdraw the maximum of €1,000 daily for a maximum of 20 days. I am so happy about this because I got mine last week and I have used it to get €20,000. Mrs Aileen is giving out the card just to help the poor and needy though it is illegal but it is something nice and she is not like other scam pretending to have the blank ATM cards. And no one gets caught when using the card. get yours from her. Just send her an email via; ( aileenbeacker@gmail.com )