The Consejo Regulador
will have a budget increase of 25% over last year for the promotion of
Sherry, around 500,000 euros, to which will be added a further 500,000 by the
OCM (Organizacion Comun del Mercado).
This is a good deal less than they had hoped for. Beltran Domecq had proposed to triple the
budget to 2 million euros at yesterday’s full meeting of the Consejo.
He had hoped that the bodegas’ contribution could be doubled
from one centimo per litre sold to two, along with one centime per kilo of
grapes from the growers. He felt it would be ideal in a year when Vinoble is
returning and Jerez is European City of Wine. While bodegas and growers
approved in principle however, agreement couldn’t be reached, mainly because
the bodegas, who own about one third of the vineyards, felt they were paying
twice.
According to Evaristo Babe, president of the bodegas
association Fedejerez, the bodegas were making a great effort by increasing
their contribution by 25%, and would have liked it to be more, but that is the
limit, especially as the increase comes only from them.
Some say, however, that realistically, their contribution
should be much more.
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